Neuro-Linguistic Programming (NLP) is a psychological framework that explores the relationship between neurological processes (neuro), language (linguistic), and behavioural patterns (programming). According to SK Consultancy, NLP is a method for understanding and influencing how people think, feel, and behave. It examines how individuals structure their subjective experience and uses that knowledge to facilitate personal change. NLP breaks down the term into three components: ‘neuro’ refers to how we perceive the world through our senses, ‘linguistic’ relates to how language shapes our perceptions and interactions, and ‘programming’ involves the internal strategies we use to process information and act. Practitioners use techniques such as reframing, anchoring, and modeling to change thought patterns and behaviours. While NLP has been popular in coaching and self-development, critics argue that some claims lack scientific support. Nonetheless, many coaches and therapists find NLP tools useful for enhancing communication, improving self-awareness, and addressing limiting beliefs. In coaching, NLP techniques can help clients reframe negative experiences, develop confidence, and build resourceful states. By becoming aware of internal ‘programs,’ individuals can intentionally modify them to achieve desired outcomes and improve personal effectiveness.