Performance coaching is an ongoing developmental process aimed at improving an individual’s performance in the workplace or a specific domain. According to Factorial, performance coaching-sometimes called high-performance coaching-focuses on providing support, sharing feedback, and encouraging continuous improvement rather than giving direct advice. Coaches work with employees to identify performance goals, assess progress, and uncover obstacles. The coach fosters self-awareness through constructive feedback and helps the coachee build resilience, adaptability, and strategic thinking skills. The process may involve regular check-ins, skills development, and guidance on managing change or stress. Performance coaching benefits both individuals and organizations by improving job performance, increasing employee engagement, and supporting career advancement. It helps employees stay accountable, navigate transitions, and align their efforts with organizational objectives. Unlike performance management, which is evaluative, performance coaching is collaborative and future-focused, positioning the coach as a partner in the employee’s growth.