10 Key Things To Know And Ask About a Coach Certification Program

Posted on: June 23, 2021 Posted in: Life Coach

1.  How well qualified are the trainers?

Is the principal, or head trainer of the school offering the life coach certification an experienced, qualified, Life Coach, preferably with an independent credential?

Where did they train and what actual coaching experience do they have?

And the rest of the instructors.

  • What qualifications and experience do they have?
  • How long have they been out in the field coaching?
  • Do they hold a credential from an independent coaching association?

Get independent references and scour the internet for comments and experiences.

2.  Is the training accredited with an independent coaching association?

Be aware that it is the specific course, not the life coaching school that is accredited. One life coach certification training on offer may be accredited, another may not. So it’s worth checking out the course with the independent association the school tells you it is accredited with.  You can read about some of the associations that provide accreditation.

3.  Does the school offer life coach training online?

You may not find it convenient to travel to face to face life coaching classes so ask if the school provides remote training.  By this I mean tuition online by telephone, email or Skype conference calls.

When if comes to online life coach certification be especially careful and ask lots of questions and get references from past students.

4.  Do they advise and help on building your life coaching practice?

And if so specifically how?  Is there a specific module on the subject?

Also ask if there are aids to help a coach start building their coaching business, such as templates for agreements, invoices, evaluations, marketing materials etc?

There are now several software programs available for the business building side of coaching, but they are expensive, so before you invest check out what is included coach certification program.  Although pretty basic it has some very good reviews and is in its second edition.

I’ve also put together some easy and affordable marketing strategies for coaches to give you some ideas of how you might market yourself.

5.  Is there support after you complete your  certification training?

It can be scary when you first start coaching so ask what follow up support they offer the graduates of their coach certification program to help them when they actually start coaching? For instance some schools have an internal Mentoring or Supervision program for new graduates. 

If so how does it work and what is the cost?

6.  Does the course have the right coaching focus for you?

Always ask to have a look at the syllabus and what it includes.  Make sure it has the coaching focus/philosophy that is going to work for you. For instance, is it personal development, executive or corporate coaching focused?

If you are already clear on the coaching environment you want to work in – say small business, check if the course syllabus includes modules that educate and relate to this.

If not, ask if there are there are any add-on trainings you can take after you complete your basic life coach training which will give you a credible business coach certification?

7.  How much will the coach training certification cost?

What is the total cost of the course and options for payment? Are there any extras such as sitting for their graduation test? Are there payment terms available? Is there a loading for paying by installment or credit cards?

8.  Can you get your money back?

If you find the course is simply not what you thought it would be despite all your research, can you get your money back and within what time frame of starting the training?

And if for some unforeseen reason, such as health or family, you cannot complete the course, what are their policies around refunding all or a portion of the cost?If possible get this in writing.

9.  What coaching tools are provided for your use?

Ask what coaching aids such as scripts for processes the school provides with the course.  

More than once I have been contacted by a student of a coaching school and asked if I would share with them some of my coaching materials and guidelines that lead to success.

Apparently the instructors had set this task for them as part of their training.  In my opinion, that’s not good enough!

A credible coach certification training should include a full range of materials to offer from coaching processes to business building strategies and templates.

10. What does it take to graduate?

What is required to graduate from, or be certified by, your school?  If the coach training certification just means completing the course with no assessment or testing, then it is not of much value.

There needs to be some sort of evaluation of the new coach’s skills, either during the course or at the end, before certification is given.